Preparing the Demo – Admetec | Self-learning Center

Overview

A successful demo begins before the clinician looks through the loupes.

Good preparation helps the representative keep the meeting focused, choose the most relevant products, and create a smoother consultation. The demo should never feel random. Before arriving, the representative should already have a clear idea of what they want to show and why.

Planning in Advance

In many cases, the preparation begins during the first conversation with the clinician.

Before the meeting, the representative should try to understand:

whether the clinician has used loupes before
what type of procedures they perform
whether they are more interested in ergonomics, higher magnification, or a general introduction to loupes
whether they are also interested in lights or in the Flamingo camera system

This helps the representative decide what to bring and what to focus on during the demo.

Choosing What to Bring

Based on the conversation before the meeting, the representative should prepare the demo kit accordingly.

This may include:

demo loupes with the most relevant magnifications
master loupes
demo headlights
demo frames
measurement tools
a teeth model and basic dental tools
a mirror for frame selection (optional)

In some cases, the representative may also bring the Flamingo camera system. When presenting Flamingo, a computer is required in order to display the live video feed.

Not every meeting requires the same combination of products. The representative should bring what is most relevant to the clinician’s likely needs, while making sure the essential tools for a complete demo are available.

Planning the Demo Flow

Before the meeting starts, the representative should already have a structure in mind.

For example:

a first-time loupe user may start with a Galilean option
a clinician focused on precision may be shown higher magnification earlier
a clinician interested in posture may move more quickly toward Ergo or Ergo V

The goal is to guide the demo in a logical way and avoid showing too many unrelated options.

Matching the Demo to the Clinician

A good demo is adapted to the person in front of you.

The representative should take into account:

clinical procedures
prior loupe experience
level of interest
likely budget sensitivity
whether the meeting is mainly about loupes, lights, Flamingo, or a combination of these

This allows the representative to keep the conversation relevant and use time effectively.

Preparing to Sell

Most demos are sales opportunities, so preparation should be done with that in mind.

The representative should arrive ready not only to demonstrate the product, but also to guide the clinician toward a clear choice. Good preparation increases confidence, improves the flow of the meeting, and makes it easier to move from demonstration to product selection and order completion.